How do I use merge tags in an Email Campaign?

Merge tags (variable fields) take specific information from your database and add it as dynamic content to your email. When designing a email campaign, you may insert the text {first_name}, {last_name}, or {name} to personalize the message. SilkStart will replace these with the correct names for each person who receives the email. If SilkStart doesn't have a name for the recipient, it will use the text entered in the Default Value column of your Merge Tag settings. 

To customize your Default Values, click the Merge Tags tab along the top of your screen when designing the email, and replace the existing text. By default, any recipient with no name in SilkStart will be addressed as "Valued Member" (when the full name tag is used).